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Constat et pistes d'optimisation sur les programmes de fidélité Pendant les années 90 et 2000 la plupart des marques se sont évertuées à développer leur programme de fidélité, envisagé comme ... lire la suite
Constat et pistes d'optimisation sur les programmes de fidélité Pendant les années 90 et 2000 la plupart des marques se sont évertuées à développer leur programme de fidélité, envisagé comme ... lire la suite
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